{
  "_meta": {
    "source": "https://floydpiedad.com",
    "updated": "2026-10-04",
    "generated": "2026-10-04",
    "schema": "https://schema.org/Person"
  },
  "profile": {
    "name": "Floyd Patrick Piedad",
    "headline": "Serial Startup Co-Founder & CEO | 4 Profitable Tech Exits",
    "summary": "As a seasoned technology executive and serial entrepreneur with over 36 years of industry experience, I specialize in building, scaling, and leading SaaS and software development companies. My professional background includes leading four profitable tech exits and managing operations across cloud, mobile, web, and legacy mainframe systems. I offer comprehensive expertise in business management, marketing, sales, and IT operations. Additionally, I am a certified professional in Data Privacy, ITIL, and User Experience Design, and a published author on the subject of IT High Availability.",
    "careerStart": 1990,
    "positioning": "Fractional CTO · Startup Founder · SaaS & Mobile Product Leader",
    "openTo": "",
    "location": "Philippines",
    "photoUrl": "",
    "email": "me@floydpiedad.com",
    "linkedin": "https://www.linkedin.com/in/floydpiedad/",
    "github": "",
    "clients": [
      "MobileMo Inc.",
      "ZQRDocs",
      "BlueSource Philippines",
      "PhaseVia",
      "Microsoft",
      "IBM",
      "Phunware",
      "Dimension Data",
      "Burger King Philippines",
      "McDonald's Philippines",
      "Bangko Central ng Pilipinas",
      "Danish Foreign Ministry (Philippines)",
      "Mindjolt Games",
      "LifeTrak"
    ],
    "resumeUrl": "https://qmmtjlkvzfzluyowvtre.supabase.co/storage/v1/object/public/resumes/resume.pdf"
  },
  "experience": [
    {
      "url": "https://blueinstinct.com",
      "period": "2020 – Present",
      "tags": [
        "Custom software development",
        "Strategic consulting",
        "Real estate operations"
      ],
      "location": "",
      "bullets": [
        "Founded BlueInstinct in 2020, a Spanish holding company operating across custom software development, strategic consulting and real estate operations.",
        "Builds and operates web and mobile products, including Maestro, SoftwareSpec.ai, Satovia, Migrate.es, and language-learning, emergency-preparedness and evidence-capture apps."
      ],
      "company": "BlueInstinct",
      "role": "Founder"
    },
    {
      "tags": [],
      "role": "Fractional CTO",
      "period": "September 2020 – Present",
      "url": "https://kustom360.com/",
      "company": "Mobilemo Inc. / Kustom360",
      "bullets": [
        "Optimized operations and technology stack, leading to a successful investor entry in 2023.",
        "Leads the technology modernization and market expansion of a SaaS field service management platform.",
        "Roadmapped product evolution for international markets while providing hands-on technical leadership."
      ],
      "location": "Philippines"
    },
    {
      "url": "https://zqrdocs.com/",
      "tags": [],
      "period": "September 2024 – Present",
      "role": "Fractional CTO",
      "location": "Philippines",
      "bullets": [
        "Directs the migration and product enhancements for the ZQRDocs SaaS platform.",
        "Migrated the project from an outsource organization into an internal development team."
      ],
      "company": "ZQR"
    },
    {
      "role": "Independent Board Member",
      "location": "Philippines",
      "period": "September 2020 – March 2023",
      "tags": [],
      "company": "iRemit Incorporated",
      "bullets": [
        "IT Committee Chairman",
        "Bids and Awards Committee Member",
        "Advised the company on information technology policies, decisions, and product strategies."
      ],
      "url": "https://edge.pse.com.ph/companyInformation/form.do"
    },
    {
      "role": "Principal Consultant and Senior Partner",
      "tags": [],
      "url": "",
      "location": "Philippines",
      "period": "July 2018 – March 2020",
      "bullets": [
        "Served as a management consultant leveraging proprietary knowledge to enhance client businesses.",
        "Client projects: MCSI Philippines - Assistant General Manager, PT&T Philippines - Sales Enablement Trainer"
      ],
      "company": "ProAct Business Solutions Philippines"
    },
    {
      "role": "Senior Consultant",
      "location": "Manila, Philippines",
      "tags": [],
      "company": "Octal Philippines Incorporated",
      "url": "",
      "period": "August 2018 – 2020",
      "bullets": [
        "Spearheaded marketing and sales for data-center products and services.",
        "Managed the company's digital marketing efforts.",
        "Client projects: Managed Service Desk software for PT&T Philippines."
      ]
    },
    {
      "location": "Philippines",
      "url": "",
      "tags": [],
      "role": "Client Partner for Enterprise Services",
      "period": "January 2016 – August 2017",
      "company": "Dimension Data",
      "bullets": [
        "Managed solutioning and sales for large and complex IT outsourcing and managed services offerings in the Philippines.",
        "Member of the management team and helped oversee the P&L of deals.",
        "Client projects: managed IT outsourcing for Burger King Philippines"
      ]
    },
    {
      "role": "Director for R&D",
      "tags": [],
      "period": "October 2009 – December 2015",
      "location": "Philippines",
      "url": "https://stratpoint.com/",
      "company": "Stratpoint Technologies, Inc.",
      "bullets": [
        "Key contributor to company achieving $3m annual revenue, and growing organization from 25 to 120 employees.",
        "Oversaw the mobile development line-of-business and participated in management committee decisions.",
        "Pioneered the company's shift toward mobile app development, establishing them as a leader in the country.",
        "Led key client-selling activities for mobile services, securing multiple multi-month contracts with foreign clients.",
        "Client projects: Phunware - mobile and QA team, LifeTrak - smartwatch, Mindjolt Games - multi-game app, Trazzler - UX design, etc."
      ]
    },
    {
      "role": "General Manager",
      "tags": [],
      "url": "",
      "company": "Xepto Computing, Inc.",
      "bullets": [
        "Managed startup operations and developed offerings around thin client computer hardware."
      ],
      "period": "March 2009 – September 2009",
      "location": "National Capital Region, Philippines"
    },
    {
      "role": "Director for Research and Development",
      "period": "2005 – 2008",
      "tags": [],
      "location": "United States, Philippines",
      "company": "Pultorak & Associates, Ltd.",
      "bullets": [
        "Contributed to the achievement of $1.8m revenue in 2007",
        "Provided full-time management for R&D operations in Manila and oversaw IT infrastructure to support client engagements.",
        "Managed the development of all certified ITIL courseware offerings.",
        "Helped re-establish the firm into one of the leading second-tier provider of ITIL training and consulting services in the US, landing a preferred vendor status in Microsoft",
        "Client projects: Microsoft employee on-boarding program, Microsoft Service Management Assessment Tool, Microsoft Operations Framework - Service Management Assessment and Service Improvement Project."
      ],
      "url": "https://pultorak.com/"
    },
    {
      "url": "https://techfactors.com/",
      "bullets": [
        "Part-time operations manager",
        "Ensured urgent completion of courseware books and multimedia assets."
      ],
      "company": "TechFactors Incorporated",
      "period": "February 2005 – April 2005",
      "tags": [],
      "location": "Philippines",
      "role": "Managing Consultant"
    },
    {
      "role": "Senior Consultant",
      "company": "Bayantel Telecommunications",
      "bullets": [
        "Provided operational management for three sections of the IT department.",
        "Resolved performance and reliability issues for the Microsoft Exchange email infrastructure",
        "Deployed a new helpdesk and project management application"
      ],
      "location": "",
      "tags": [],
      "url": "",
      "period": "July 2004 – October 2004"
    },
    {
      "role": "Entrepreneur in Residence",
      "location": "Philippines",
      "bullets": [
        "Conducted due-diligence for a potential technology investments.",
        "Evaluated pitches and participated in venture-capital and startup events."
      ],
      "company": "Narra Venture Capital",
      "tags": [],
      "period": "February 2004 – June 2004",
      "url": "https://narravc.com/"
    },
    {
      "company": "Philippine and Scandinavian IT Services, Inc.",
      "bullets": [
        "Launched one of the first outsourcing company on dynamic websites using custom-built CMS running on PHP.",
        "Established and managed company operations.",
        "Clients: Danish Foreign Ministry in the Philippines website, CC-Jensen Denmark, Harriskern Enterprise Computing Institute"
      ],
      "url": "https://philscan.com/",
      "role": "Co-founder, CEO and CIO",
      "tags": [
        "Corporate Strategy",
        "Innovation Leadership",
        "Business Development",
        "Selling Skills",
        "Project Management",
        "Client Management",
        "Human Resource Management",
        "Software Outsourcing",
        "PHP Programming",
        "UI Design"
      ],
      "period": "July 2001 – December 2003",
      "location": "Philippines, Denmark"
    },
    {
      "role": "Co-founder, President and CIO",
      "tags": [
        "Corporate Strategy",
        "Innovation Leadership",
        "Business Development",
        "Selling Skills",
        "Project Management",
        "Client Management",
        "Human Resource Management",
        "PHP development",
        "Internet VAS",
        "Ticketing Systems"
      ],
      "bullets": [
        "Achieved over $1m in annual revenues, with over 1,500 corporate clients in the Philippines.",
        "Established one of the first VAS in the Philippines.",
        "Pioneered high-volume fax-over-the-internet services in partnership with FaxSav / Mail.com.",
        "Managed back-office operations and developed IT infrastructure for client billing, customer service, and sales management."
      ],
      "company": "AKAsia Services Corporation",
      "url": "",
      "period": "July 1996 – July 2001",
      "location": "Philippines"
    },
    {
      "role": "Services Specialist, Services Marketing Representative",
      "company": "IBM Philippines",
      "bullets": [
        "Developed and sold new services offerings around IT systems management.",
        "Performed hardware support and maintenance of mainframe computer systems.",
        "Clients: McDonald's Philippines, Bangko Central ng Pilipinas",
        "Awards: Chairman's Award, several Sales and Services awards"
      ],
      "location": "Philippines",
      "tags": [
        "Consultative Selling",
        "Services Offerings Development",
        "Business Development",
        "IT Outsourcing",
        "Account Management",
        "S360 / S390 Mainframes Hardware Maintenance",
        "Helpdesk Consulting",
        "IT Service Management"
      ],
      "url": "https://ibm.com/",
      "period": "October 1990 – July 1996"
    }
  ],
  "projects": [
    {
      "name": "Kustom360 SaaS",
      "description": "A field reporting SaaS for kustom360.com. Role: product strategy, development team management, continuous development. Year: 2021 to Current",
      "tags": [
        "Flutter",
        "Google Cloud",
        "iOS mobile development",
        "Android mobile development"
      ],
      "studio": "",
      "featured": true,
      "period": "2021 – Present",
      "image": "",
      "url": "http://kustom360.cloud/"
    },
    {
      "name": "Maestro",
      "tags": [
        "Web",
        "SaaS"
      ],
      "featured": true,
      "image": "",
      "description": "The essential disaster recovery and business continuity platform built for small and medium enterprises. Plan, coordinate, and recover — all in one place. Features Incident Command System, recovery playbooks, task tracking, SLA tracking and compliance reporting, audience-segmented status updates, and full audit trail.",
      "studio": "BlueInstinct",
      "url": "https://maestro.bluesourceph.com/",
      "period": "2025 – Present"
    },
    {
      "featured": true,
      "name": "SoftwareSpec.ai",
      "url": "https://softwarespec.ai/",
      "image": "",
      "description": "AI-powered specification platform that transforms your software ideas into comprehensive, development-ready documentation in minutes. Features a 12-stage guided specification process, AI-powered refinement, AI-ready output for Cursor/Copilot/Lovable, team collaboration, version history, and multi-format export.",
      "period": "2025 – Present",
      "tags": [
        "Web",
        "AI",
        "SaaS"
      ],
      "studio": "BlueInstinct"
    },
    {
      "period": "2025 – Present",
      "studio": "BlueInstinct",
      "image": "",
      "featured": true,
      "description": "The most comprehensive relocation guide for moving to Spain. Navigate visa pathways, decode bureaucracy, plan finances, and find your perfect city — for expats, digital nomads, and retirees. Features visa pathway calculator, Digital Nomad/Non-Lucrative/Startup visa guides, relocation checklist, finance planning, city comparison, and 2026 immigration law updates.",
      "name": "Migrate.es",
      "url": "https://www.migrate.es/",
      "tags": [
        "Web",
        "SaaS"
      ]
    }
  ],
  "capabilities": [
    {
      "group": "Database",
      "items": [
        "SQL"
      ]
    },
    {
      "group": "Cloud Platform",
      "items": [
        "Supabase",
        "Google Cloud"
      ]
    },
    {
      "items": [
        "Claude.AI",
        "Google Gemini",
        "ChatGPT"
      ],
      "group": "Prompt Engineering"
    }
  ],
  "education": [
    {
      "kind": "Degree",
      "title": "Bachelor of Science in Electrical Engineering",
      "location": "Manila, Philippines",
      "institution": "University of the Philippines, Diliman",
      "period": "1990 – 1994"
    },
    {
      "kind": "Certification",
      "title": "Prompt Engineering for ChatGPT",
      "institution": "Vanderbilt University",
      "period": "January 2025",
      "location": ""
    }
  ],
  "publications": [
    {
      "title": "Aligning the IT Organization to Business needs",
      "url": "https://www.harriskern.com/wp-content/uploads/2012/05/Aligning-the-IT-Organization-to-Business-needs.pdf",
      "kind": "Whitepaper",
      "venue": "harriskern.com",
      "summary": "One of the biggest challenges for CIOs and senior IT managers today is to be able to communicate the value of the IT organization to the business that it supports. The problem is significant, as surveys of CEOs and top executives show a general dissatisfaction, or more precisely a lack of full satisfaction, with the services provided by their internal IT organizations. Communicating the business value of the IT organization starts with understanding the major drivers of senior executives and where the use of Information Technology can be of help to them",
      "year": "2015"
    },
    {
      "title": "High Availability: Design, Techniques and Processes",
      "kind": "Book",
      "venue": "Pearson Education, Limited",
      "summary": "A book on high availability design, techniques, and processes, co-authored by Floyd Piedad and Michael Hawkins.  Currently still available at Amazon.com",
      "year": "2000",
      "url": "https://www.amazon.com/High-Availability-Design-Techniques-Processes/dp/013714119X"
    }
  ],
  "others": [
    {
      "period": "2018 – 2023",
      "kind": "Organization Member",
      "title": "Philippine Association of Digital Commerce and Decentralized Industries (PADCDI)"
    },
    {
      "title": "APEC Young Leaders Forum",
      "kind": "Delegation Member",
      "period": "2001"
    },
    {
      "title": "IBM Chairman's Award",
      "kind": "Awardee",
      "period": "1995"
    }
  ],
  "metrics": [
    {
      "label": "years building SaaS, services & software companies",
      "value": "36+"
    },
    {
      "value": "4",
      "label": "profitable tech startups"
    },
    {
      "value": "$3M",
      "label": "annual revenue at Stratpoint; team grown from 25 to 120"
    },
    {
      "label": "corporate clients served at AKAsia",
      "value": "1,500+"
    }
  ],
  "testimonials": [],
  "company": {
    "url": "https://blueinstinct.com",
    "description": "A Spanish holding company operating across custom software development, strategic consulting and real estate operations. BlueInstinct builds and operates its own web and mobile products.",
    "products": [
      "Maestro | https://maestro.bluesourceph.com/",
      "SoftwareSpec.ai | https://softwarespec.ai/",
      "Satovia | https://satovia.com/",
      "Migrate.es | https://www.migrate.es/",
      "A2 Spanish | https://apps.apple.com/es/app/a2-spanish/id6754893689",
      "B1 Spanish | https://apps.apple.com/es/app/b1-spanish-learn-and-play/id6755052204",
      "A2 English | https://apps.apple.com/es/app/a2-english-learn-and-play/id6755054500",
      "EmergenSync | https://apps.apple.com/es/app/emergensync-supplies-manager/id6745791362",
      "EviCam | https://apps.apple.com/es/app/evicam-photo-evidence-camera/id6753589923",
      "iConfess | https://apps.apple.com/us/app/iconfess-guidebook/id6742074041",
      "PromptFluent"
    ],
    "sectors": [
      "Custom software development",
      "Strategic consulting",
      "Real estate operations"
    ],
    "tagline": "Building Value Through Technology, Strategy, and Real Assets",
    "name": "BlueInstinct",
    "founded": "2020",
    "role": "Founder"
  },
  "updatedAt": "2026-10-04T13:43:14.500Z"
}